Search Marketing - SEO
When a website is first written it is often not Search Engine Optimised. Search Engine Optimisation also known as SEO will help websites to climb the rankings of Google so
that customers searching for a given keyword will be able to find your site.
The way that Google and other search engines work is by sending out automated programs over the internet called spiders. These search engine spiders look at the code of
a website and pick up all the words to see what the website is related too and whether it is providing any new information on the subject. Because the spiders are automated
they don't see a website like a human would.
Search engine optimisation involves changing the text of a website to make it easier for the spiders to pick up and what is being represented, to place the correct keywords
in the correct code to make sure that it stands out significantly. Increasing the amount of content that you have on your subject will help the spiders to associate your
site with new and useful information for your users.
Pay Per Click - Adwords
Because of the competition to get to the top of the search engines, Google and other search engines realised that by offering a cash alternative to the system they can offer companies that
don't have the ability to search engine optimise to get to the top of the search engine rankings. These adverts appear to the right of normal search results and sometimes above the top
search results on the page making them a prevalent feature in any users search.
Managing a pay per click account effectively can make a significant difference to the effectiveness of a PPC campaign. Budgets can be set on a campaign to make sure
that a company is not spending more than they desired and there are many settings that enable a company to directly target the appropriate customers. Also the
keywords chosen in a campaign are now optimised with the pay that they are linked to, meaning that improving or search engine optimising the page can lower
the cost per click of a particular advert.
Aplos Systems is a software development company based in Southampton, Hampshire. We have created an architecture that allows us to make robust database systems quickly to customer specifications.
We provide our customers with content management systems (CMS), ecommerce, database systems, web design, SEO, small business websites and more.
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page for more information.
Lynda Cox says:
I have been consistently impressed by Aplos System's unfailing quality, support and dedication to the task in hand as well as their ability to understand our business and deliver solutions that work.
Website: Practice Cover
Kirk Leppard says:
Aplos Systems work was both impressive and reliable. Their algorithms exceeded our expectations for the time constraints placed on them.
Website: Cooper Vision
Peter Bailey says:
..the speed at which the work delivered was exceptional. I was surprised at the quality of code when compared to previous work we'd had done.
Website: Decisive UK