Search Marketing - SEO

If you are looking to attract more customers and sales through your website then search marketing is often a pivotal part of this step. Your presence must be felt where you customers use the internet, most SEO companies will just try to get you high in the search engines like Google and Yahoo. We also explore different means of search marketing like social media, online directories and banner advertising.
 
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Search Marketing - SEO Search Marketing - SEO

When a website is first written it is often not Search Engine Optimised. Search Engine Optimisation also known as SEO will help websites to climb the rankings of Google so that customers searching for a given keyword will be able to find your site.

The way that Google and other search engines work is by sending out automated programs over the internet called spiders. These search engine spiders look at the code of a website and pick up all the words to see what the website is related too and whether it is providing any new information on the subject. Because the spiders are automated they don't see a website like a human would.

Search engine optimisation involves changing the text of a website to make it easier for the spiders to pick up and what is being represented, to place the correct keywords in the correct code to make sure that it stands out significantly. Increasing the amount of content that you have on your subject will help the spiders to associate your site with new and useful information for your users.

Pay per click Pay Per Click - Adwords

Because of the competition to get to the top of the search engines, Google and other search engines realised that by offering a cash alternative to the system they can offer companies that don't have the ability to search engine optimise to get to the top of the search engine rankings. These adverts appear to the right of normal search results and sometimes above the top search results on the page making them a prevalent feature in any users search.

Managing a pay per click account effectively can make a significant difference to the effectiveness of a PPC campaign. Budgets can be set on a campaign to make sure that a company is not spending more than they desired and there are many settings that enable a company to directly target the appropriate customers. Also the keywords chosen in a campaign are now optimised with the pay that they are linked to, meaning that improving or search engine optimising the page can lower the cost per click of a particular advert.